If you’re going to get your feet wet in social media, you might as well get them really wet.  Bypassing a corporate blog or Twitter account, the Spanish beer and beverage company Mahou did just that.  Along with directors José Corbacho and Juan Cruz, they have finished production of a short film that will have all directing, casting and producing decisions determined by a community of over 3000, and are now in the final stages of editing.

[Read more here]