J January 2010, at 9:13 am
ThoughtsI posted a few of my marketing predictions over at Other Side Group, but here’s another set that includes digital activism and other goodies.
Location-based digital technology use will give way to several major advances in the fields of citizen journalism and digital activism. Patrick will agree with me – there will be a major increase in [...]
J October 2009, at 14:23 pm
MarketingThis article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web 2.0 [...]
J June 2009, at 10:21 am
new mediaI’ve argued before about the importance of, at the very least, monitoring your brand image in online channels. I addressed the following in-depth:
I wonder how many of us directly correlate it to brand equity in the monetary sense, especially with clients. This is important, so let me repeat. New/social media and the Web 2.0 space have [...]
J February 2009, at 20:36 pm
DigiActive
Title: Quick ‘n Easy Guide to Online Advocacy
Author: Tactical Technology Collective
Published By: Collective Commons (2009)
What is it?: This guide offers ways to use social networking and web 2.0 tools to improve advocacy campaigns. It aims to expose advocates to online services that are quick to use and easy to understand.
Visit DigiActive for [...]
