Panel: How to Spark a Movement in the 21st Century

Speaker: Scott Heiferman

Description: Technology connects us to each other as never before, making it easier to harness our collective power. Obama’s election and post-election Iran barely scratch the surface of what’s possible when people self-organize. Hear how to embrace this potential, and what it means for our future.

Usual movement call-to-action on web: Watch us, See us, Download us, Join us, Friend us, Follow us, Contact us, Visit us….. what about giving them something to do?  What about connecting them to each other?  This ends up being a false sense of membership.

Remember: Numbers of followers mean nothing. Fans and followers are not a movement, get them to self-organize, mobilize, act.  Distribute responsibility, not just info or tasks.

We’re all organizers now.  Watch what happens after they connect and share stories.

“Let’s” is a word used  a lot on these networks.  One of the keys is to be everywhere.

Portrait of a great movement:

“Heart of a movement is that they have universal distribution, local presence everywhere, is infinitely expandable, provides person care and contact, is a leadership factory, turns spectators into participators, consumers into contributors and an audience into an army.”

You must make followers powerful.

Step 1: Get followers & Fans around the mission

Step 2: Get them interacting online, globally

Step 3: Get them to meet up locally everywhere