J October 2009, at 14:23 pm
MarketingThis article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web 2.0 [...]
J September 2009, at 8:25 am
B2B MarketingBelow are the notes from 9 September’s TiE Boston event on crowdsourcing that I moderated. I thank my Co-Chair Sanjli Gidwaney for capturing this information.
Topic:
“Are two heads really better than one? Do the opinions of many actually yield to better solutions and results for large and small scale companies alike? Several companies around the world are [...]
J September 2009, at 9:26 am
B2B Marketing[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most important [...]
J June 2009, at 15:18 pm
MarketingLearning can come in many forms: industry articles, conferences and seminars, internal training sessions, or going back to school. But there’s a different type of learning that requires being very conscious of yourself not as a marketer, but as a consumer. The age old “Putting yourself in the other person’s shoes.” [...]
J June 2009, at 10:21 am
new mediaI’ve argued before about the importance of, at the very least, monitoring your brand image in online channels. I addressed the following in-depth:
I wonder how many of us directly correlate it to brand equity in the monetary sense, especially with clients. This is important, so let me repeat. New/social media and the Web 2.0 space have [...]
J May 2009, at 17:26 pm
B2B MarketingThe social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.
So what works for a B2B company? Let’s start by taking a look at a campaign that’s been pretty successful so far. This campaign was driven by John [...]
J February 2009, at 21:24 pm
Girls in TechThe technology in my immediate life is mostly computer and internet-based. I work all day in front of a screen, playing around with new media tools, figuring out how they can be used for marketing and can rarely get my job done for very long if I don’t have internet access (eeek, that sounds mildly [...]
