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TechCrunch had a good post today on how there needs to be more room for opinion in news reporting (”We Need More Opinions in News, Not Less,” TechCrunch, 8 July 2010). A few thoughts. Other Publications are Already Doing It It might be good to take a cue from publications like the Economist. I quite [...] Learning can come in many forms: industry articles, conferences and seminars, internal training sessions, or going back to school. But there’s a different type of learning that requires being very conscious of yourself not as a marketer, but as a consumer. The age old “Putting yourself in the other person’s shoes.” I’ve recently graduated from business school and entered the field of new-media marketing, yet I’m continually surprised that many of the ideas I’m faced with professionally every day had not been a part of my MBA curriculum — not a mention of new-media strategies, ideas or tools in any of my courses. There was no [...] |
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