The social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.

So what works for a B2B company? Let’s start by taking a look at a campaign that’s been pretty successful so far. This campaign was driven by John Watton, the VP of Marketing for ShipServ, an internet trading platform for the shipping industry. ShipServ has a global audience and a dispersed community of purchasers who are, believe it or not, quite eager to network.

Goals of the campaign:

• Raise the awareness of the ShipServ brand amongst our target audience
• Increase traffic to shipserv.com by 50% in three months
• Engage with the audience and start to build community

For the full case study, visit B2B Voices.

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