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J October 2009, at 14:23 pm MarketingThis article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web [...]
J September 2009, at 8:25 am B2B MarketingBelow are the notes from 9 September’s TiE Boston event on crowdsourcing that I moderated. I thank my Co-Chair Sanjli Gidwaney for capturing this information.
Topic:
“Are two heads really better than one? Do the opinions of many actually yield to better solutions and results for large and small scale companies alike? Several companies around the world [...]
J September 2009, at 9:26 am B2B Marketing[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most [...]
J June 2009, at 10:21 am new mediaI’ve argued before about the importance of, at the very least, monitoring your brand image in online channels. I addressed the following in-depth:
I wonder how many of us directly correlate it to brand equity in the monetary sense, especially with clients. This is important, so let me repeat. New/social media and the Web 2.0 space [...]
J February 2009, at 21:30 pm QuotationsQuotation in Mass High Tech article on meeting technologies in today’s business setting.
It was just a few years ago that advocates of videoconferencing and web conferences were predicting the death of face-to-face meetings. While technology has helped the virtual meeting replace some in-person events, tech has had another unforeseen effect on the meetings business: It [...]
J July 2008, at 14:01 pm Thoughts[This was originally posted on the Other Side Group blog]
I’m exaggerating, but I do think the plunge that companies have taken into the new media space has largely ignored the importance of strategy in a way we haven’t quite seen before.
Why?
The field of new media “gained” on us very quickly, it changes every day, new [...]
J May 2008, at 13:47 pm new mediaAn area of interest of mine is international similarities/differences, especially in emerging markets. Another “area of interest” is finding opportunities (which can be a pain in the butt sometimes when your mind keeps turning and it’s 2am and you haven’t gone to sleep yet, but is usually rewarding). The following is a good example of [...]
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What I’ve been thinking lately…
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