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Obviously you were wondering what time it was....

A barrister bookcase is furniture.

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2010 Predictions for digital technology, social media and other

I posted a few of my marketing predictions over at Other Side Group, but here’s another set that includes digital activism and other goodies.

Location-based digital technology use will give way to several major advances in the fields of citizen journalism and digital activism.  Patrick will agree with me – there will be a major increase [...]

Brand Equity is Effected by Online Presence

I’ve argued before about the importance of, at the very least, monitoring your brand image in online channels.  I addressed the following in-depth:

I wonder how many of us directly correlate it to brand equity in the monetary sense, especially with clients. This is important, so let me repeat.  New/social media and the Web 2.0 space [...]