Location-based networks and their current viability

A great discussion on Digital Beat on location-based networks…and how they can grow faster.  Worth a read!

Communication and Human Development: The Freedom Connection?

l_1600_1200_AB318421-02B3-435B-824E-1E1A696E1F54.jpegTake-aways from a public discussion hosted by the Berkman Center and IDRC on the role of communication and ICTs in human development, growth and poverty reduction.

[Note: This isn't perfect, and please add your take-aways to the bottom!]

Panelists:

Amartya Sen (AS) is Lamont University Professor, and Professor of Economics and Philosophy at Harvard University.

Michael Spence (MS) is a senior fellow at the Hoover Institution and the Philip H. Knight Professor Emeritus of Management in the Graduate School of Business at Stanford University and the chairman of the independent Commission on Growth and Development, focusing on growth in developing countries.

Clotilde Fonseca (CF) is a Founding Director of the Costa Rican Program of Educational Informatics, and has been Executive Director of the Omar Dengo Foundation from its founding in 1987 to 1994 and from 1996 to present.

Yochai Benkler (YB) is the Berkman Professor of Entrepreneurial Legal Studies at Harvard, and faculty co-director of the Berkman Center for Internet & Society.

Michael L. Best (MB) Moderator Dr. Best is an assistant professor at the Sam Nunn School of International Affairs and the School of Interactive Computing at Georgia Institute of Technology. He is also a Faculty Associate of the Berkman Center for Internet & Society at Harvard University.

[Dr Best's mother calls on his cell phone]

Do you feel that mobile phones have freed people from negative situations? (AS)

  • One of the downsides of expansion of freedom is that it takes away the freedom of someone else (from freedom studies).
  • Mobile phones may have negative impacts on certain parts of the society (increased domestic violence)
  • It would be hard to find a case that doesn’t have a trade-off.  There will always be that complexity

Does the mobile phone enhance economic situations for the poor? (MS)

  • We had been speculating that mobile would be the answer to a lot of the problems that we were seeing.
  • It has low start-up costs and that it was able to be used under some of the oppression governments.
  • It offers a supply of many of things you need to function (as investor, as entrepreneur).
  • What people are working on are a set of “inputs (law, etc) that allows for everyone to be able to use the mobile phone.  It delivers “information-light information” (coordination).  Is it perfect?  No.
  • We’re looking forward to the information and knowledge wave that’s happening, and we think the mobile will be a large part of that

Does the mobile create a powerful learning environment, especially in the global south? (CF)

  • It is not yet a powerful device.
  • The difference between voice and data is an issue.  It allows you to have more freedom in linking to people, social connections, etc.  However, most of the cell phones in the developing world do not carry and transfer data very well.
  • There is a great generational dilemma that is confronted.  Adolescences are given cell phones as a way to connect to them, however, the younger generation is socializing to the mobile phone much differently than the older generation (peer-to-peer, texting, etc).
  • Right now, its still too limited.

Is there something about the architecture of the mobile phone that biases it against central control? (YB)

  • Everything is relative.
  • Relative to what was happening six years ago, all of thse technologies are definitely decentralized.
  • However, compared to the internet, with it’s degree of flexibility, computational power, etc. you will see that there are certain things you can do with a mobile phone, and certain things you cannot.
  • It needs to reach the point where everyone can use the technology without getting permission from anyone.

What downward pressures can be placed to make mobile phone do more, or is it limited to SMS and limited interactions?

  • (MS) There’s nothing better than competition, for pricing and delivery of services.  The dynamic competitive process should create a growing set of services.  There are remote areas where the density is low, and the economics don’t work.  That is a legitimate place for subsidies to step in.  I wouldn’t write the government out of the script.
  • (AS) Issues of misleading signals from the market.  Problems come in many different ways, such as lack of competition.  Mobile phone companies have an interest in minimizing competition.  How would we regulate it?  A lot of the advantages that come from mobile phones will not have a predictability feature: we wont know if it will be a huge benefit to society.  Regulation is not the only way to think about it.
  • (YB) I’m going to push back a little.  Once we think of the cost curves of sophisticated phones change in five years, a lot of what we’re talking about moving towards may be happening.  One option to lack of competition is a rule that says it’s fine for you to sell a phone, but you can’t say I will carry this application and you won’t.  Then you’re starting to create an environment that looks much like the net, with standards.

Is focusing on one device really the right way to talk about it?  Aren’t we talking about human development?  Are we talking about an entirely wrong question? Is human development really about food security, health, etc, and never about technology?

  • (CF) Placing the emphasis on either or is wrong.  We have to overcome the linear view of development that leads people to believe there are phases or steps that must be gone through to develop.  We must deal with the capacities that people need to be a part of a new economy, theyre all part of the nature of what development is about.  The importance of the mind is fundamental, and education must be focused on, with technology as a major resource.  Mobiles are just an example of a smaller device that can link to more powerful devices.  If we see them as part of a network of devices, as an integral issue, we can add it to part of a larger picture.
  • (AS) Development before democracy is the wrong way to think about it.  Complexity is a difficulty, sometimes we have to simplify.  But simplifying by what comes first, what do we do later is the wrong way to do it.
  • (MS) In the developing world, there’s a powerful dysfunctional propensity to look for silver bullets: looks at “either or” instead of “and.”  The successful developed countries, thinking is coupled with a good dose of skepticism.  Sometimes, people act and don’t stop when they’re worried unless there’s concrete evidence or a downfall to prove it.

How do we strike the right balance between protecting indigenous knowledge and allowing open dialogue?

  • (YB) Distributing a basic set of material capabilities into places where they can be used to improve the situation of a certain population.  The other major resource aside from human creative is the universal culture.  As the focus on distributing materials, there’s a parallel debate on open access to new cultural materials and old cultural materials (IP).  This has created a very strong trading relationship between the IP exporters and the IP importers in terms of “you will respect our IP rights, we will open up our markets to your non-IP based good).  This creates a tremendous barrier to access on the state-of-the-art.  The problem is that youre not allowed to use it because it belongs to someone else.  However, in that context, indigenous knowledge has been treated as part of the IP system.

How do the small-scale opportunities that happen in developing countries that don’t happen in developed countries because we’re on the grid come into play?

  • (MS) There are a lot of entrepreneurs developing useful technologies.  If things go well, you won’t need that stuff, and there’s not an alternative growth plan.  If you want to help entrepreneurs, you’ll build roads for them.  So just acknowledging those efforts isn’t enough.

Is there any information on being able to effectively run computers out there without a full infrastructure?

  • (CF) Two aspects to the discussion.  One is alternative sources, the other is a move towards very efficient energy use.  The research has been moving in very important directions for both issues.

How can people go beyond engaging people in technology use to leverage it for issues like entrepreneurship etc?

  • (CF) The movement is towards technology fluency, the capacity to be able to engage with the technology in very fluid, effective ways.  To be able to have a cohort of young people that can actually move ahead, with the way, and not tied to applications that will be useless in 5 years.  Being able to use technology is crucial.

Are there any ideas about what policy-makers can do about gender-blind policies when the landscape is not gender-neutral?

  • (MS) React by leaning against the non-gendered neutrality.
  • (AS) Gender issues are in every aspect of life.  When you’re looking at gender research, you need to flip it on its head.  This is where the complexity of this issue comes from.  What is the amount of information we can use?
  • (CF) There is a dimension that has to do with policy.  There is another that relates to the ways in which technology is understood and the ways in which boys/girls and men/women relate to technology.  Different people have different ways of interacting and learning from technologies.
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DigiActive Post: Campaign – Bangladeshis microblog the elections to ensure transparency

On 29 December 2008, Bangladesh held its 9th Parliamentary elections, but this time there was a new twist.

Global Voices reported that Software company Somewhere In would offer to the citizens of Bangladesh a set of internet and mobile tools that allowed for quick and easy dissemination of election news.  Their motives were simple: offer a public forum where people can get real-time information and, more importantly, hold the government accountable…..

Visit DigiActive for the full post.

5 Things Meme

I was reading Chris Brogan’s blog post that identified 5 things about himself that we might not know about…. It came from this Dominick Evans blog post. I wasn’t actually tagged by Chris, but it looks fun, so I figured I might as well start the process yet again (thanks for the motivation guys!).  On Chris’s example, I’ll also pass on the love to Dominick (and a few people that might find this fun).

So, here are 5 things about myself you might not know.

1) My parents bought the place that I grew up in for the view….. which means that I spent 6 months of my childhood living in a tent in the barn in the backyard while the decrepit “house” was being torn down.  I was young enough that it was all fun, although if you ask my parents, I’d say they have different opinions. This barn also came complete with cats and horses, the latter of which were heavily used…the former caught mice. [Location: Oran NY, east of Syracuse NY.  See to the left the barn and the view]

2) If I could do anything for the rest of my life it would be to play music.  I’m sort of in a band now, but if I had to choose, I would be part of a symphony orchestra that played a lot of Tchaikovsky at every concert (especially the 1812 on the 4th), Gershwin at least once (Rhapsody in Blue), not a lot of modern pieces (I’m not a huge fan) unless it included a Bond-like electric rendition of some classics, and one concert of opera greats like O’ Fortuna by Orff.  Ideally, I would be first cellist.

3) Speaking of the 1812, it’s actually the reason I’m in Boston.  My parents met in Marblehead (at Maddie’s, which has since tragically closed but was known for their pint-sized Long Island Iced Teas that were 11/12 liquor and a splash of iced tea…that’s my dad several years ago outside, reminiscing), and they spent several years in the Boston area.  I grew up hearing about the 1812 on the 4th, and with Tchaikovsky being one of my favorite composers, I decided one summer in college that I was going to go and watch it that year in Boston.  Then I decided I might as well spend the summer there, so I up and left, found an apartment and a hostessing job in the span of a day and a half, and promptly fell in love with the city.

4)  Most people think that I’m an extrovert, when in fact I’m about a 19/20 introvert.  I explain it this way: extroverts are like Energizer bunnies, they keep going, and going, and going….  Introverts need to go home and recharge.  I’m truly interested in people and learning from them, and get a great deal out of my interactions with them, but I can’t do it for hours, or days in a row and I get tired and I need to go home and not be with anyone but myself and/or my other half.

Boston Red Sox

Image via Wikipedia

5) I’m a trash talker.  I can’t help it.  If you aren’t a fan of the Boston Red Sox, the NY Giants, or whatever, I’m probably going to trash talk you.  I also trash talk in things like cooking, Sunday afternoon tennis, Pumpkin carving, Pick ‘Em league….. really, anything that I can trashtalk about.  I’m never ever mean about it, or angry.  It’s complete fun for me.  I don’t think less of anyone who roots for the other team (unless you’re a Yankees fan maybe…. actually, I don’t think less of you, I’ll probably just trash talk a little more).  Oh, and I fully admit when I lose too and will always take the trash talking back.

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Your Brand: Being Online and Brand Equity

[This was originally posted on the Other Side Group blog]

Above is a depiction, provided by Brand Channel of the factors that go into a brand’s equity. I could have inserted any number of images, but the general concepts are the same.

I want to talk about brand equity because I don’t feel there has been enough straight forward conversation about what this means in new and social media. We all know that most brand images are effected by their presence online, but I wonder how much real discussion there is with colleagues and, more importantly, with clients about what this means to the bottom line (sidenote: there are still many spaces that aren’t highly visible online, so, for now, we’re talking about industries for which the Web 2.0 space is highly important).

I’ll use just a few of the above factors as examples:

  • Image and Personality: Several months ago, Chris Brogan had a webinar that was called “Who Really Owns Your Brand?” (I discussed it in-depth here). He and the discussants talked about the changes that occur to your brand image in social media: that customers now have more influence over your brand, and that the amount of control a company has over their image is shifting away from them. A company can decide to either enter this space and influence to some extent where their brand is going, or they can remain in a traditional mindset and “push” brand image on customers. We know where that’s headed…..
  • Awareness: There are a ton of possible consumer touch points available to companies in the new media space. There are also very attractive opportunities for Word-of-Mouth (WOM). There’s the possibility that customers can bring either positive or negative brand awareness to the table in a high-profile manner. A major way that people become aware of a brand nowadays is online, through friends and in communities. With an increased positive brand awareness comes an increase in brand equity.
  • Loyalty: Discussion and conversation with your customers (when done properly) breeds loyalty. I don’t need to beat this one to death. Online is where this is taking place. You wouldn’t want to be left out of the conversation of your own brand would you, or left out of the opportunity to develop a relationship with your customers?

These are just some examples, I could break down all of the above further if I wanted to but I think you get where I’m headed.

The main point is that, while we all know these things, I wonder how many of us directly correlate it to brand equity in the monetary sense, especially with clients. This is important, so let me repeat. New/social media and the Web 2.0 space have important effects on the monetary value of your company.

We recently had a potential client who was wondering what the point was of using new media in his marketing program if they were looking to enter IPO stages in less than five years. The company was absolutely a candidate for new media marketing, and its brand image was already being affected positively and negatively in this space.

My argument to him was (not only that the space is moving incredibly fast and five years could make a huge difference), but, almost more importantly: Your brand image IS online right now, and it IS being affected. And that DOES and WILL matter when determining the value of your company. In some cases, it’s not even a matter of going where it’s hot (although that has its advantages!). Your brand is there, you should be there too.

What’s more, the Web 2.0 world is completely visible to anyone who chooses to look, including potential funders or buyers of your company. That information matters. I’ll not deny that measurement of that value in dollar terms is difficult, but many traditional aspects of brand equity are the same. It still applies.

Most funders and buyers are looking to social media to figure out at least part of the value of brands (and if they’re not, they probably should be, because it’s often one of the best indicators of how consumers feel about your brand). It should be considered right along side of sales figures or profitability.

So I encourage people to talk to clients directly not just about the benefits of new media marketing, but also about the necessity to be in the space from a brand management perspective.

Have you discussed this with clients? Do you consider it important? Is it too vague at this stage to be put into monetary terms? Any thoughts are welcome.

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