J January 2010, at 16:10 pm
Publications
[This article was published on 1 January 2010 in the Boston Herald's business section as part of a series on the STEM efforts in Massachusetts]
One of Massachusetts’ most worthwhile and promising initiatives is the STEM program, which recognizes the state and nationwide need to develop the next generation of strong and skilled scientists and engineers [...]
J October 2009, at 14:23 pm
Marketing
This article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web [...]
J August 2009, at 10:44 am
Digital Activism
I’m in the last stages of writing a chapter for a book on Digital Activism that’s being written by a really great group of colleagues, such as Patrick Meier, Gaurav Mishra, Mary Joyce, and Tim Hwang (among others). I thought I’d lay out my outline for now, as I’m working through it.
Please let me know [...]
J July 2009, at 18:48 pm
Digital Activism
Our goal in creating this survey was to collect the first international demographic data on the new group we call “digital activists”: people who use digital technology as part of grassroots campaigns for social and political change.
J March 2009, at 21:26 pm
Entrepreneurship
Having been part of one failed start-up and having seen many start-ups fail around me, I’ve compiled a decent list of “what not to do” items. The following post in Strategy Magazine highlights those.
J November 2008, at 21:28 pm
Publications
I’ve recently graduated from business school and entered the field of new-media marketing, yet I’m continually surprised that many of the ideas I’m faced with professionally every day had not been a part of my MBA curriculum — not a mention of new-media strategies, ideas or tools in any of my courses. There was no [...]