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HubSpot TV and discussion on Digital Activism, Social Media and Girls in Tech

J November 2009, at 14:54 pm DigiActive

I was on the 6 November episode of HubSpot TV discussing social media news, DigiActive/digital activism and Girls in Tech.

You can get the full show notes on the HubSpot Blog.

November 14th, 2009 | Tags: , , , | Category: DigiActive, Digital Activism, Events, Girls in Tech, new media | Comments

PINK Magazine: Your Customers are Talking to You. Are you Listening?

J October 2009, at 14:23 pm Marketing

This article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.

Thanks to Web [...]

October 19th, 2009 | Tags: , , , , | Category: Marketing, Publications, new media | Comments

Organizing my social connections

J October 2009, at 9:05 am new media

I did a social connections organization exercise this weekend.

You can check out what I learned over on the Other Side Group blog, but a preliminary (and messy) drawing:

October 5th, 2009 | Tags: , , | Category: new media | Comments

Using video as a B2B marketing tools

J September 2009, at 9:26 am B2B Marketing

[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most [...]

September 4th, 2009 | Tags: , , , , , , | Category: B2B Marketing, B2B Voices, new media | Comments

SMB15: The Power and Peril of Online Communities

J August 2009, at 12:25 pm Events

The Dos and Don’ts for Successful Communities – tips from LiveWorld on how to build an online community.

August 7th, 2009 | Tags: , , , , , , , , , | Category: Events, new media | Comments

DigiActive Post: Iranian elections, Information Passing and Twitter

J June 2009, at 19:32 pm DigiActive

Iranian elections, Twitter, and information flow: We are all becoming a larger part of the information dissemination mechanisms that were once reserved for formal media channels. DigiActive has reported many instances of citizen journalism, on-the-ground reporting and information gathering, but now we’re talking about the addition of a process of broader dissemination.

June 19th, 2009 | Tags: , , , , , , , | Category: DigiActive, Digital Activism, Technology, new media | Comments

So now TIME says Twitter will change the world?

J June 2009, at 8:33 am Technology

TIME didn’t like Twitter in March. Now it’s going to change our lives.

June 16th, 2009 | Tags: , , , , | Category: Technology, new media | Comments

Pop!Tech post: Spanish company Mahou creates wiki-style movie

J June 2009, at 15:12 pm Pop!Tech

If you’re going to get your feet wet in social media, you might as well get them really wet.  Bypassing a corporate blog or Twitter account, the Spanish beer and beverage company Mahou did just that.  Along with directors José Corbacho and Juan Cruz, they have finished production of a short film that [...]

June 3rd, 2009 | Tags: , , , , , , , , , | Category: Pop!Tech, new media | Comments

Brand Equity is Effected by Online Presence

J June 2009, at 10:21 am new media

I’ve argued before about the importance of, at the very least, monitoring your brand image in online channels.  I addressed the following in-depth:

I wonder how many of us directly correlate it to brand equity in the monetary sense, especially with clients. This is important, so let me repeat.  New/social media and the Web 2.0 space [...]

June 2nd, 2009 | Tags: , , , , , , , , , | Category: new media | Comments

Defining Twitter when you need to

J May 2009, at 10:56 am Digital Activism

While defining social media tools can be tedious and sometimes pointless, there are certain times when recognizing the functional differences between each tool is very valuable.

May 13th, 2009 | Tags: , , , , , , , , , , , | Category: Digital Activism, new media | Comments
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