Check out our book release:
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J July 2010, at 13:53 pm DigiActiveWe’ve been having a really great conversation about the recent WikiLeaks incident on an informal Fletcherite group list, and I wanted to get some of the thoughts up that have been spiraling about, as well as refine my own thoughts. For those I mention below, if they’ve got a blog, they’re well worth the follow so [...]
J July 2010, at 21:30 pm RantsI listened to Shel Holtz and Neville Hobson’s FIR podcast (#555, 12 July…yes, I’m a little behind on podcast listening) on my way to work today, and they had a conversation about something I’ve written about before (see #7), but only briefly. It’s time to open up the conversation more, because I really do think [...]
J November 2009, at 14:54 pm DigiActiveI was on the 6 November episode of HubSpot TV discussing social media news, DigiActive/digital activism and Girls in Tech.
You can get the full show notes on the [...]
J October 2009, at 14:23 pm MarketingThis article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web 2.0 [...]
J October 2009, at 9:05 am new mediaI did a social connections organization exercise this weekend.
You can check out what I learned over on the Other Side Group blog, but a preliminary (and [...]
J September 2009, at 9:26 am B2B Marketing[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most important [...]
J June 2009, at 15:12 pm Pop!TechIf you’re going to get your feet wet in social media, you might as well get them really wet. Bypassing a corporate blog or Twitter account, the Spanish beer and beverage company Mahou did just that. Along with directors José Corbacho and Juan Cruz, they have finished production of a short film that will [...]
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What I’ve been thinking lately…
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