J June 2010, at 17:38 pm
Marketing
Being a marketer, I often times find myself in situations where I sympathize with brands when they’re in tough marketing situations.
On the flip side, being a marketer sometimes makes me really intolerant of things like poor customer service, and my level of brand disgust is….perhaps…. more than it would be if I were just a regular [...]
J October 2009, at 14:23 pm
MarketingThis article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web 2.0 [...]
J September 2009, at 8:25 am
B2B MarketingBelow are the notes from 9 September’s TiE Boston event on crowdsourcing that I moderated. I thank my Co-Chair Sanjli Gidwaney for capturing this information.
Topic:
“Are two heads really better than one? Do the opinions of many actually yield to better solutions and results for large and small scale companies alike? Several companies around the world are [...]
J June 2009, at 15:18 pm
MarketingLearning can come in many forms: industry articles, conferences and seminars, internal training sessions, or going back to school. But there’s a different type of learning that requires being very conscious of yourself not as a marketer, but as a consumer. The age old “Putting yourself in the other person’s shoes.” [...]
J May 2009, at 17:26 pm
B2B MarketingThe social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.
So what works for a B2B company? Let’s start by taking a look at a campaign that’s been pretty successful so far. This campaign was driven by John [...]
