The Accounts and Hashtags - Make sure you know who and what to follow:
- @SuperBowl on Twitter, along with the #Superbowl and #Superbowl46 hashtags
- Twitter: @Giants and @Patriots
- Facebook: New York Giants and New England Patriots
- Google+: Giants and Patriots (make sure you put them in your circle!)
- Super Bowl Command Center: If you’re AT the game (lucky duck!), or even if you’re not, make sure you check out the accounts for the official Super Bowl Command Center.
Brand Bowl 2012 - Paying attention to the ads today? Of course you are! One of the best places to connect on this topic is Brand Bowl – a collaboration between Mullen, Radian6, and Boston Globe – gauges twitter sentiment and then rates each ad. It’s a great way to see how the ads are stacking up.
Freecast Mobile App – This is one of the only ways you can watch the Super Bowl streamed live, and the only way to do so in Facebook. It also let’s you interact with your friends the whole time. You can catch the action on your iPhone or Android.
Streaming – You can only stream live (officially) through NFL.com and NBC.com. If you’re ok with a small delay, you can follow NBC’s Gameday Extra as well.
Shazam App - Most of you know Shazam for it’s stellar music tagging capabilities. Well, for this year’s Super Bowl, the App has partnered with advertisers to offer that same tagging for nearly half the ads and music, with opportunities to win a load of prizes.
Foursquare – Check in to the “Super Swarm Sunday” and unlock Amex-supported Pizza Hut coupons.
GetGlue – They’re offering not one but eight special badges for check-ins tonight!
Tiquan Underwood – If you want some “unusual” information, try following this Patriots player – er….ex-player – on Twitter. He was unexpectedly released from the team only yesterday, and has decided he’ll be commenting publicly from his seat on the couch.
Etiquette – At a Super Bowl Party? Probably. Make sure you know the rules, and make sure you don’t do any of the below.
I’m happy to announce that colleague and friend
I’ve got a SXSW panel I want you to look at (oh yeah, it’s because I’m on it!). If you like it, give it a thumbs up. My fellow panelists are 

Quick highlights of today’s sessions:




Panelists:





