September Experiment:Tracking QR Code Strategy

I’m going to run an experiment through the month of September, whereby I’ll be scanning every QR code I come across (…and remember to scan). I’ll then be reporting on how well strategized the group of QR codes ends up being – where they point to, how user friendly it is, how much value it provides, etc.

Why?

While much of the criticism of QR codes has been on adoption rates (which is entirely valid by the way!) not enough people are highlighting the fact that, in my opinion, the QR killer will be the lack of strategy that marketers have been putting behind their use.

If we get over the adoption hurdle (which is a simple and common process that happens with most technology), it wont matter if users aren’t getting value out of the QR codes themselves, they’ll stop scanning altogether…it won’t be worth it to keep going.

I’ll take a few more opportunities this month to talk QR strategy.

[New Position] Executive Director of Digital and Social Media for Syracuse University

I’m happy to announce I’ve taken a position at Syracuse University as the Executive Director of Digital and Social Media, “responsible for the establishment and implementation of a comprehensive and cohesive plan to support and promote Syracuse University—and its core strategic messages—in digital outlets (including social media) while maintaining and further developing our growing online community.”

I’ll be working along the existing (and great) marketing and communications team in place, and leading the also great team of student community managers.

The social media “mechanism” is being centralized at SU, and I would be remiss if I didn’t give exceptional props to the iSchool, which began all initial efforts in social and digital media for the university under the leadership of Social Media (and Star Trek) Professor Anthony Rotolo and Community Manager Kelly Lux, and the support of Dean Liz Liddy.  They’ve put a lot of hard work into it, and have provided the university not only with a great infrastructure, but also a very vibrant social community.

I’ll remain as Chair of Other Side Group, which will continue operations, and I’ll also be keeping my positions as CMO of Girls in Tech and the Board of Meta-Activism Project.

Good Boss, Bad Boss – Content Overview

[Note Good Boss, Bad Boss, by Robert Sutton, to-be-published 7 September 2010]

I wrote about good bosses taking the middle ground, which was something that continually popped out at me while reading the book.  After I was done reading, I revisited the chapter list, and found that it was a very accurate representation of the content.

Take a look below, I’ve included some quotes that give you a high-level idea of what each chapter is about.

Table of Contents:

PREFACE: FROM ASSHOLES TO BOSSES

I: Setting the Stage

Chapter 1: The Right Mindset
(“The success or failure of every boss hinges on how well or how badly he she navigates these vexing and all-too-human relationships.”)

II: What the Best Bosses Do

Chapter 2: Take Control
(“If you want to be a successful boss, you have to convince people that your words and deeds pack a punch.  If they don’t believe you are in charge, you job will be impossible to do and your life will be hell.”)

Chapter 3: Strive to Be Wise
(“The best bosses dance on the edge of overconfidence, but a healthy dose of self-doubt and humility saves them from turning arrogant and pigheaded.  Bosses who fail to strike this balance are incompetent, dangerous to follow, and downright demeaning.”)

Chapter 4: Stars and Rotten Apples
(“The best bosses don’t just recruit people with stellar solo skills; they bring in employees who will weave their vigor and talents with others….no man or woman is an island.”)

Chapter 5: Link Talk and Action
(“The worst [bosses] don’t even realize that they routinely stifle and misdirect action.  The best find ways to close knowing-doing gaps, even in workplaces otherwise plagued with hollow talk and inaction.”)

Chapter 6: Serve as a Human Shield
(“The best bosses let their workers do their work.  They protect their people from red tape, meddlesome executives, nosy visitors, unnecessary meetings, and a host of other insults, intrusions and time wasters…a good boss takes pride in serving as a human shield….”)

Chapter 7: Don’t Shirk from the Dirty Work
(“Every boss must do things that upset and hurt people.  If you can’t or won’t perform such unpleasant chores, perhaps you shouldn’t be the boss.”)

Chapter 8: Squelch Your Inner Asshole

(“The worst bosses ignore or deny any hint they suffer from this gap or other blind spots.  The est take seriously how others judge them – and accept the uncomfortable fact that followers’ perceptions are often more valid that their own.”)

III: The Upshot

Chapter 9: It’s All About You
(“If you are a boss, your success depends on staying in tune with how others think, feel and react to you.”)

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Book Review of Good Boss, Bad Boss – Robert Sutton

I was honored enough to get an advance copy of the soon-to-be-published book Good Boss, Bad Boss, by Robert Sutton.  I’ve read Bob’s “stuff” (his “Work Matters” blog, his last book The No Asshole Rule, and many other great pieces of content).

Since it’s going to be out on September 7th (that’s next week!) I thought I’d take the next few days to write a series of posts on some of the parts that hopped out at me, make a few comments, and wrap it up with my overall assessment.

Good Bosses Take the Middle Ground

One of the major summary items that I walked away from with this book was that, in many ways, being a good boss means moderation.  What do I mean by that?  Good bosses don’t necessarily display extremes of certain qualities, like charisma or power.  Instead, they’ve learned to balance aspects of several characteristics that help them drive their team forward.

Examples [Note: when I use "vs" I mean "balanced with."]

Big picture vs. Details
Patience vs Urgency
Competitive vs Submissive
Aggressive vs Passive
Harmony vs (Constructive) Conflict
Top down vs Shared leadership
Directing vs Listening/allowing
Personal goals vs Team goals

Bob does a really great job of explaining why being a boss doesn’t have to mean that your leadership skills are visible.  In fact, as an illustration, he says “savvy bosses travel through their days in search of the sweet spot between interjecting too little and too much, keeping a close eye on when more or less pressure, nagging, and intimidation is needed to get the best out of their people (and for provoking respect and dignity rather than contempt).”

This is really important I think. Many people think you can “spot” a good boss.  But Bob argues the exact opposite.  Good bosses are good because they’re undetectable.  The results – a well-run, motivated team – are where you can detect a good boss….

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