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Using video as a B2B marketing tools

J September 2009, at 9:26 am B2B Marketing

[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most [...]

September 4th, 2009 | Tags: , , , , , , | Category: B2B Marketing, B2B Voices, new media | View Comments

B2B Voices Post: Case Study on ShipServ

J May 2009, at 17:26 pm B2B Marketing

The social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.

So what works for a B2B company? Let’s start by taking a look at a campaign that’s been pretty successful so far. This campaign was driven by [...]

May 1st, 2009 | Tags: , , , , , , | Category: B2B Marketing, B2B Voices, Marketing, new media | View Comments

B2B Voices Post: 4 Great Reasons to Start a Social Media Program as a B2B

J April 2009, at 21:36 pm B2B Voices

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media components to their marketing plans. Isn’t that for consumer-facing companies?

Visit the B2B Voices Blog for the full post on why you should use social media for your B2B.

April 3rd, 2009 | Tags: , , , | Category: B2B Voices, new media | View Comments