Using video as a B2B marketing tools

Filed under B2B Marketing, B2B Voices, new media by Kate Brodock on 4 September 2009 at 09:26 {no comments}

[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most important decision influencers in buying decisions. It’s also the fastest growing content channel “in the history of the world.”

To me, this means it should be, at the very least, considered as a marketing option.

It can be easy to implement, it’s visual – which is one of the most appealing forms of content – and can be consumed quickly and easily, it builds awareness, and allows for an inside glimpse into your company, which may not happen a lot in the B2B setting.

For more on what to think about when putting together an online video and a few ideas on how to get started, hop over to B2B Voices.

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B2B Voices Post: Case Study on ShipServ

Filed under B2B Marketing, B2B Voices, Marketing, new media by Kate Brodock on 1 May 2009 at 17:26 {no comments}

The social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.

So what works for a B2B company? Let’s start by taking a look at a campaign that’s been pretty successful so far. This campaign was driven by John Watton, the VP of Marketing for ShipServ, an internet trading platform for the shipping industry. ShipServ has a global audience and a dispersed community of purchasers who are, believe it or not, quite eager to network.

Goals of the campaign:

  • Raise the awareness of the ShipServ brand amongst our target audience
  • Increase traffic to shipserv.com by 50% in three months
  • Engage with the audience and start to build community

For the full case study, visit B2B Voices.

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B2B Voices Post: 4 Great Reasons to Start a Social Media Program as a B2B

Filed under B2B Voices, new media by Kate Brodock on 3 April 2009 at 21:36 {2 comments}

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media components to their marketing plans. Isn’t that for consumer-facing companies?

Visit the B2B Voices Blog for the full post on why you should use social media for your B2B.

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