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Crowdsourcing: Opinions Managed

J September 2009, at 8:25 am B2B Marketing

Below are the notes from 9 September’s TiE Boston event on crowdsourcing that I moderated.  I thank my Co-Chair Sanjli Gidwaney for capturing this information.

Topic:

“Are two heads really better than one? Do the opinions of many actually yield to better solutions and results for large and small scale companies alike? Several companies around the world are [...]

September 17th, 2009 | Tags: , , , , , , , , , , , , , , , | Category: B2B Marketing, Events, Marketing | View Comments

Using video as a B2B marketing tools

J September 2009, at 9:26 am B2B Marketing

[Originally Posted on B2B Voices]
In the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like print. Meanwhile, video is said to be one of the most important [...]

September 4th, 2009 | Tags: , , , , , , | Category: B2B Marketing, B2B Voices, new media | View Comments

B2B Voices Post: Case Study on ShipServ

J May 2009, at 17:26 pm B2B Marketing

The social media program that this case study is based upon was a joint effort between ShipServ and Velocity Partners, a London-based B2B Marketing agency specializing in technology markets.

So what works for a B2B company? Let’s start by taking a look at a campaign that’s been pretty successful so far. This campaign was driven by John [...]

May 1st, 2009 | Tags: , , , , , , | Category: B2B Marketing, B2B Voices, Marketing, new media | View Comments