Official CV

Kate Brodock
617.821.4611 | @just_kate
www.katebrodock.com | kate@katebrodock.com

CURRENT POSITIONS

President, Girls in Tech Global (GIT)
Adjunct Professor of PR, The Newhouse School, Syracuse University
Contributor, Forbes on women in business, technology and leadership
Advisory Board, Social Media Breakfast Syracuse

EDUCATION

MBA, Goizueta Business School at Emory University, Atlanta GA
Foci: Entrepreneurship & Marketing

  • Co-President of Entrepreneurship and Venture Capital Club
  • First-year Representative of Goizueta Women in Business
  • Teaching Assistant at undergraduate and graduate level for Ethics in Leadership, Ideation and Entrepreneurship courses
  • Co-organizer of Servant Leadership-based LEAD week

MA in International Relations, The Fletcher School at Tufts University, Medford MA
Foci: Southwest Asia & Islamic Civilization, Security Studies

  • Teaching Assistant at the graduate and undergraduate levels for Introduction to International Relations, Epidemiology and Society, and US Foreign Policy in the Middle East courses as well as GMAP Executive Education Program
  • Independent research for the Jebsen Center for Counterterrorism Studies, focusing on the Bangladeshi madrasas and possible links to terrorism. Findings presented at the NPSA Conference in November 2006

BA, University of Rochester, Rochester NY
Double Major – Political Science, History
Minor in French, Certificate in International Relations

Certificate in Contemporary Europe, Syracuse University DIPA Program

EXPERIENCE

Girls in Tech, 2008-present
President
Global non-profit for women in technology and entrepreneurship.

  • Lead and direct all aspects of organization’s 50-Chapter network
  • Work closely with Founder/CEO on developing short-, medium-, and long-term organizational strategy
  • Lead all efforts around branding, marketing and messaging
  • Manage 100+ Managing Directors around the world
  • Cultivate key relationships with partners, sponsors and donors
  • Direct the implementation of global programming, including industry conferences, hackathons and online learning
  • Led organization through non-profit filing and intensive, 12-month internal organization process

*A note on timeline: Girls in Tech was part-time/volunteer until early 2014, at which point it’s been full time, hence the overlap in positions with the below.

The Newhouse School at Syracuse University, 2013-present
Adjunct Professor of PR

  • Teach graduate and undergraduate level Advanced PR Writing and Social Media

Other Side Group, 2008-2014
Founder & Principal
Integrated marketing & communications firm working primarily with technology companies that ranged from large software companies to 10-person UX shops.

  • Started, grew and managed 5-person firm
  • Led client acquisition and client management
  • Ran all aspects of the business and led strategic planning
  • Company focus on digital and social media marketing strategies, including (but not limited to) effective social media programs, website optimization/SEO through content production, thought leadership, reporting and metrics, and brand management

*A note on timeline: Other Side Group was full-time from 2008-2011, and then held a reduced client load, hence the overlap in positions with the above and below.

W2O Group Center for Social Commerce at The Newhouse School at Syracuse University, 2013-2014
Director
Center focusing on the use of social, digital and mobile data in understanding audience behavior and creating effective engagement points between brands and audiences.

  • Led efforts to get Center “off the ground” in its initial stages
  • Developed key strategic outline, goal-setting and budget for the Center
  • Managed brand messaging, marketing and built website
  • Created Student Ambassador program for undergraduate PR students
  • Developed external relationships to benefit student/industry connections

Syracuse University, 2012-2014
Social Media Training

 

  • Led community-focused workshops on social media, blogging, online writing, wordpress and strategy-building for the TEDCenter at Syracuse University

 

Syracuse University, 2011-2013
Executive Director of Digital and Social Media

  • Developed first university social media strategy
  • Led the process of integration of social media into existing marketing, web and PR processes
  • Oversaw network of university social media platforms, and increased presence on additional, relevant platforms
  • Managed 10-student social media team
  • Created university social media guidelines
  • Increased team use of data analysis and reporting

Kris Tech Wire, 2009-2011
Marketing and Business Strategy at the family business.

Bose, 2007
MBA Product Marketing Intern

  • Responsible for sales analysis and customer satisfaction analysis for premium product line
  • Projects included compilation and dissection of data, presentation of findings to upper management, and initiation of action items stemming from findings
  • Other projects included product phase out, analysis and implementation of one-month promotional program, construction of additional customer satisfaction surveys and in-store test proposal

Kate Brodock, 2005-2006
Market Researcher

  • Launched a market research consulting practice specializing in business plan development, competitive analysis and market due diligence

Priority 5 Group, 2005
Senior Analyst, European Markets
Start-up focusing on Critical Infrastructure Preparedness for private firms using simulation software

  • Proved a major decision-maker in firm, and part of the three person founding team
  • Conducted heavy market and business research in all applicable areas, including security, technology and terrorism
  • Executed communication and planning with top-level US and UK executives and experts in the field
  • Managed the Cambridge MA office

Harvard University, 2003-2005
Research Assistant, History of Science

  • Conducted academic research under Professor Ann Blair, Henry Charles Lea Professor of History as part of her John D and Catherine T MacArther Foundation Fellowship
  • Research focused on history of the written and printed word, with a heavy focus on recording mechanisms

Ignition Ventures, 2003-2005
Associate
Technology Transfer firm focusing primarily, but not exclusively, in the biotech field

  • Performed major qualitative and quantitative research for a small technology transfer firm, including market intelligence, technology research and analysis, competitive analysis, business plan formation and final presentations

SPEAKING

The Ongoing Issue of Funding Women Entrepreneurs (SXSW) Panelist, 8 March 2014

Student Startups: The Ultimate Educational Experience (SXSWEdu) Moderator, 6 March 2014

How Big Data & Analytics are Transforming our Strategic Thinking (CuseCon – PRSSA Regional Conference) Moderator, 1 March 2014

Winning with Analytics (Social Media Week NYC) Moderator, 20 February 2014

The Use of Pinterest in Higher Education (Penn State, Professional Development) June 2013

Lean In: Women in Tech (Canada3.0) Panelist, 15 May 2013

Ok, Women Can’t Have it All, But Maybe No One Can (SXSW) Panelist, 11 March 2013

The Gender Agenda, Gaining Momentum (United Nations Association) Emcee of International Women’s Day event, 8 March 2013

Work Hard. Play Hard. Love Hard. (TEDxYouth) Speaker, 17 November 2012

Managing Student Staff and Contributions to Social Media (Academic Impressions, .pdf) 19 September 2012

Developing a Content Strategy (Academic Impressions, .pdf) 18 September 2012

Staffing Social Media in Higher Ed and Required Skill Sets (Academic Impressions, .pdf) 17 September 2012

Developing a Content Strategy for Your Institutions (EduWeb) 29 May 2012

Generation Flux - (Fast Company) Innovation Uncensored Panelist, 18 April 2012

Everybody’s a Bloody Entrepreneur. Or Are They? (SXSW) 11 March 2012

GCACC members learn to ‘tweet,’ ‘blog:’  April monthly members meeting included presentation on online marketing” – (Cazenovia Republican), 21 April 2011

Leveraging Digital Media in a Down Economy,” (Emerson College), 6 October 2009

INTERVIEWS, QUOTES & MEDIA MENTIONS

Tech Leaders Share Their Secrets of Success” (American Entrepreneur Today) 2 March 2015

Women in Business Q&A with Christine Perkett” (Huffington Post, mention) 10 December 2014

Celebrating the Power of Social Media in Society” (TWCNY, quote) 30 June 2014

Kate Brodock of Girls in Tech: There is a Place for Women Leaders in the Tech Fields (TechCocktail) Interview, 13 March 2014

Keeping Up With Kate (CNY Woman Magazine) Cover Feature, December 2013

Pinterest for Business: How to Pin your company to the top of the Hottest Social Media Network Quoted in section on non-profit use, 18 August 2012

Blogging Consistency” (BlogWorld) Video interview, 18 May 2012

Female CEO breaks glass ceiling at IBM” (MSNBC, quote) 31 October 2011

Content Curation: What Does it Take to be Successful” (WebProNews) 29 October 2011

2.5 Minutes with Kate Brodock,” (genConnect), 15 March 2011 at SXSW

Guest on HubSpot TV, 6 November 2009

PUBLICATIONS

Taking Initiative in the Workplace Will Help You Get the Position You’ve Worked For” (Forbes) 25 June 2014

Rules for Hiring a Startup Team that Believes in Your Brand” (Entrepreneur Magazine) 10 March 2014

Financial Know-How is Important for Both Personal and Professional Success” (Forbes) 26 January 2014

Style, Entrepreneurship and Flexibility in the Stella Dot Sales Model” (Forbes) 23 November 2013

How Does Technology Make It Harder To Lead, and How Does It Make It Easier?” (Fast Company) 5 November 2012

First Impressions, Compliments and Sexism in a World of PC and Semantics” (Forbes) 3 November 2013

Networking, Mentorship and Careers: Let’s Add Men to the Equation” (Forbes) 21 July 2013

Women in Leadership as an Economic Imperative” (Forbes) 6 May 2013

Equality is Great, But What About the Real Benefits of Women in Leadership?” (Forbes) 26 September 2012

Women Can’t Have it All, But Maybe No One Can” (Forbes) 25 June 2012

Women in Tech Debates: Paying respect to the real issues at hand with a bit of journalistic integrity” - (Forbes) 4 June 2012

Location Apps: 4 Privacy Settings You Need to Know” (Mashable) 4 June 2012

3 Reasons Why Pinterest is All the Buzz” (Agency Post) 4 June 2012

Coding And Tech Skills As The Next Need-to-know Skill Set?” (Forbes) 28 March 2012

What is Generation Flux?” – (Fast Company) 27 March 2012

9 Ways Students Can Use Social Media to Boost Their Careers” (Mashable) 10 February 2012

Getting Your Published Content Read” (WebProNews) 3 November 2011

How to use social media” (Mass High Tech) 20 July 2011

TEDWomen: Two Days of Empowerment,” (Owni), 29 December 2010

Digital Activism Decoded: The New Mechanics of Change, Chapter on the Digital Divide, 30 June 2010

A hand up: The importance of bringing girls along,” (Boston Herald), 1 January 2010

Your Customers are Talking to You. Are you Listening?” (Pink Magazine), 19 October 2009

Community tools needed to improve STEM education,” (Mass High Tech), 2 July 2009

Top 5 Tips for Entrepreneurs,” (Strategy Magazine), March/April 2009

New media has something to teach the area’s universities,” (Mass High Tech), November 2008

“Women and Education: The importance of women in the Bangladeshi madrasa system,” (Presentation at NPSA Conference), November 2006

RESEARCH

Digital Activism Survey Results, July 2009 (.pdf format)

Research on how digital technologies are being used in both worldwide grassroots efforts and in global democratic initiatives, (DigiActive), 2008-2012

“Documenting Kenya’s Elections Using Crisis Mapping Techniques,” (Harvard Humanitarian Initiative), 2008

“To Outsource or Not to Outsource: The strategic decisions involved when considering outsourcing as a viable firm option,” (The Fletcher School Master’s Thesis), 2008

Terrorism in the Bangladesh madrasa system, (Jebsen Center for Counterterrorism), 2006

AFFILIATIONS/MEMBERSHIPS

Social Media Breakfast Syracuse, 2013-present, Advisory Board

Willowbank Yacht Club (WBYC), 2012-2014, Board Member

The Meta-Activism Project (MAP), 2010-2012, Director of Strategy and Outreach

The Red House Arts Center, 2011-2012, Board Member

Fletcher Women’s Committee on Public Outreach and Social Action, 2010-2011, Chair

Boston World Partnerships (BWP), 2009-2010, Board of the Strategic Group and Connector

DigiActive, 2008-2010, Director of Marketing Strategy and Outreach

The Indus Entrepreneurs (TiE), 2007-2009, Co-Chair of New Marketing Special Interest Group, Boston Chapter

ATASK, 2009, Steering Committee Member for Annual Gala

INTERESTS

Business, New media, Technology, International Relations, Music, Hiking, Biking, Skiing, Red Sox, Craft Beer, Anything outdoors, Cooking, Trying new things, Hops, Family, Friends, Life.