Panel: How to Spark a Movement in the 21st Century
Speaker: Scott Heiferman
Description: Technology connects us to each other as never before, making it easier to harness our collective power. Obama’s election and post-election Iran barely scratch the surface of what’s possible when people self-organize. Hear how to embrace this potential, and what it means for our future.
Usual movement call-to-action on web: Watch us, See us, Download us, Join us, Friend us, Follow us, Contact us, Visit us….. what about g
iving them something to do? What about connecting them to each other? This ends up being a false sense of membership.
Remember: Numbers of followers mean nothing. Fans and followers are not a movement, get them to self-organize, mobilize, act. Distribute responsibility, not just info or tasks.
We’re all organizers now. Watch what happens after they connect and share stories.
“Let’s” is a word used a lot on these networks. One of the keys is to be everywhere.
Portrait of a great movement:
“Heart of a movement is that they have universal distribution, local presence everywhere, is infinitely expandable, provides person care and contact, is a leadership factory, turns spectators into participators, consumers into contributors and an audience into an army.”
You must make followers powerful.
Step 1: Get followers & Fans around the mission
Step 2: Get them interacting online, globally
Step 3: Get them to meet up locally everywhere
