2010 Predictions for digital technology, social media and other

I posted a few of my marketing predictions over at Other Side Group, but here’s another set that includes digital activism and other goodies.

1. Location-based digital technology use will give way to several major advances in the fields of citizen journalism and digital activism.  Patrick will agree with me – there will be a major increase in convergence of LB technologies and digital mapping tools, and we’ll probably see a lot of new, ad hoc use cases.  There may be a little structure put around the field, but the number of new cases will delay its maturity to some extent.
2. Cases when moderate (“regular”) Muslims speak out against radicalism will not only increase, but the media will start to report on these cases.  This isn’t only important when it comes to mobilizing of the positive and progressive voices with Islam, but it will also be incredibly important in creating a more positive image of the religion in the eyes of much of the world, especially this country.  We’re already seeing it here and here.
3. Also for digital activism and citizen journalism, mobile will be a force, not only for marketing, but also for communications and mobilization of people.
4. People are going to start getting tired of the thousands of fundraising pleas that are in the social media sphere and do something about centralizing efforts.
5. As I said on OSG, personal branding is going to be very important and influential. I’ve worked pretty darn hard at personal branding, and, if I must say so myself, have done at least a reasonable job at it.  But it takes work.  Oh, and personal branding online and the effects of web 2.0 on personal brand management are going to be HOT HOT issues.

What do you think is coming up in the next year and decade?

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