This article was written for PINK Magazine, published today.
How do you grow when consumers and clients are spending less? Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down.
Thanks to Web 2.0 and social media, your customers are giving you a perfect opportunity to put minimal dollars to find out what they’re saying about your company. And if they’re not, ask them…..
[For the full article, please visit the PINK Magazine site]
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