B2B Voices Post: 4 Great Reasons to Start a Social Media Program as a B2B

Great idea, and I have no doubt that the future of all corporate hiring will be based on your “web presence.” But if I may, I’ll draw an analogy to the steroids in major league baseball issue to point out a problem with this. I’ve heard arguments that go: “Well, I think pro athletes should all just be allowed to use steroids or whatever they want to enhance their performance. After all, that is what I’m paying good money to go see at the ballpark or stadium–good performance! So just make the drugs legit, let everyone do it, and all will be well, right?” WRONG.

Legalizing steroids in baseball would put everyone who doesn’t want to use them (for health or personal reasons or whatever) at a HUGE disadvantage. That would just not be fair. Similarly, driving everyone into the “web presence” market and having that become the only way to have any kind of identity in the 21st-century will be a huge blow to all those who value the quiet, private life…such as myself! What if I don’t want to have a Facebook account!? I am trying to hold on to the last vestiges of the “old days” of pen and paper, snail-mail, and, you know, actual human-to-human interaction, while I still can. Their time is running short.